New startup surfwear retailer, ZooZoo2, is determined to turn autumn green. ZooZoo2.com founded by 12 year old Molly Luke is on a mission to convince fellow surfers and snowboarders that buying organic cotton clothing is the only way forward.

We are what we wear

In these days of global brand loyalty with surfers the world over covered head to toe in those brand logos we all know and love so much, it seems true that we are what we wear. But do we really understand or care what we wear, how it is made, what it is made of and who actually made it?

Unlike many of the big mainstream surfwear retailers Molly and ZooZoo2 have asked those questions and decided to sell only organic cotton T-shirts and clothing. Sure it affects the bottom line, sure it means they cost a little more to produce, but its got to be worth it.

Surfers the world over acquired skill Natures power and beauty every instant they go into the water. They appreciate its ever changing and unpredictable behaviour its power and well as its fragility. Why is it then that they pay lip service to the environment when it comes to the surfing brands they wear?

Conventional Cotton is one of the worlds most intensively sprayed crops. [According to organisations such as the Sustainable Cotton organisation]

Cotton uses approximately 25 percent of the worlds insecticides and more than 10 percent of the pesticides (including herbicides, insecticides, and defoliants). The Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in the year 2000 in the United States as "possible," "likely," "probable," or "known" human carcinogens.

Organic Cotton is the only way to go

Each surfing T-shirt made from one hundred percent organic cotton saves one-third of a pound of synthetic fertilizers and pesticides. Consumers who buy organic cotton clothing help support this fledgling sustainable industry. [extract from newamericandream.org]

Where do we go now

The lifestyle enjoyed by those living in the worlds industrialised countries comes at a cost. In the wake of development and prosperity we see acid rain, greenhouse gases, global warming, toxic waste, water and air pollution, and a global dependence on chemical fertilizers and pesticides. As todays patterns of growth and consumption continue to deplete the environment, our future welfare is at risk. [extract from eartheasy.com]

Lets build it count

As surfers we play our part in determining what happens to our planet by the consumer choices we contruct . We are what we buy. Lets build it count.