The Flat Earth Society has claimed that the earth is flat. Theyve
tried to deprogram the masses since 1547 to the presentthose
pathetic, confused, dim-witted folks like me who wrongly assert
the earth is round.
Just in case you havent heard, New York Times columnist Thomas
L. Friedmans recent book proves that the world is flat. It hasnt always
been flat, mind you, but globalism in the 21st century has flattened the
earth economically, bulldozing it into a global level playing field.
His book, The World Is Flat: A Brief History Of The 21st Century
explains it all. Cheap, ubiquitous telecommunications (Internet and
phone) obliterated all of the impediments to international competition,
Friedman writes.
The convergence of technology and events allowed India and China
to become part of the global supply chain for services and manufacturing,
generating an explosion of wealth in the middle class of these two nations.
Friedman says,The flattening of the world requires that you run
faster to stay in place...globalism has created an international system
which replaced the Cold War system.
He enhances
, globalism integrates capital and technology, sending data
across borders in a way thats creating a single global advertise.
So, what must we do? Friedmans prescription for Americans to create
assessment of worth
through leadership and sell personality.
This is a three-part concept: Friedman says:
1. When the world goes flat, and youre feeling flattened, reach for a shovel
and dig inside yourself. Do not
try to make walls.
2. The key to being small and acting big is to take quick advantage of new
tools for collaboration to reach farther, faster, wider and deeper.
3. Conversely, if youre big, you must learn to act small, establishing
your customers to act really big.
I agree with Friedman 100%. Globalism is grand, and nice
for you, but you must learn to take advantage of it. You must fashion a successful approach to the global sell
.
The Internet allows you expand beyond your local area and go nationwide and, after that, go global. Dont limit your business to a five mile or 50 mile radius.
Self-limiting beliefs and traditional advertising myopia must go.
Ive developed websites since 1997 and learned firsthand how selling yourself
and your product or accomadation
is no longer limited to where you live or work.
In our network selling
distribution businesses, my wife and I are expanding
ane of these nationaly and another internationally. We have experience, not theory.
Were going global quickly, having added buyers from Australia, Canada,
and The Republic of Ireland within the last few decades
. Weve specific
many more nations.
We did this using the Internet in the comfort of our office at home in Florida.
So, its time for you to go global, too. Do it now!