Website Design What They Do not
Tell You
Let me initial
off by quote that I am no web develope
expert but I have planned
a few web sites
and the biggest challenge I found was choosing keywords. It seems like it would be elegant but it is not.
Choosing keywords and keyword placement is the foundation of grasping
indexed properly in search engines, choosing the correct ones and putting up them on your web page is not an user friendly task. First off your keywords or key phrases have to contruct
sense so that a human
visiting your website might
understand what you are saying. All well and sizeably successful
, we might
all do that. The problem comes when a machine is sent to look at your page all of the sudden it no longer looks the same. Take this page for example http://www.globalwebmonitor.com, after reading this page you would understand
the following things about this company:
Global Web Monitor sells business services.
The business services are designed for IT departments, website owners, web hosts and website developers.
The primary accomadation
Global Web Monitor sells is called Global Up Time.
Global Up Time is a monitoring service.
Global Up Time monitors web sites
, servers, networks and ports.
Global Up Time may do port security checks on servers and firewalls.
Global Up Time emails, phones or pages customers if one of their monitored items goes down.
Global Up Time might
save its clients instant, funds
, customers and business reputation.
Website monitoring is priced as low as $4.95 per month.
And finally you have the option of a 30 day free of cost website monitoring trial.
Unfortunately the search engine robots and spiders are just machines and see this page completely different. If you run the keyword density script from Google for the web page http://www.globalwebmonitor.com you get keywords and key phrases that are completely useless to this particular website. A second problem that affects this web page is the stop word list that is used by many search engine spiders. The third problem with this page is words under 3 characters are filtered out. So what happened to the Global Web Monitor main page is that they ended up with key phrases like:
Global instant monitoring
Servers network appliances
Global monitor overview
Status pages overview
Time monitoring
Services global
Monitor overview
Sign trial
Account enter
Check systems
And my personal most adored Eliminates human
This is by no means all of the keyword phrases that we are
generated from the Global Web Monitor home page but you might
see that even these few would drastically alter the way this web page would be indexed. If I we are
to look at these key words and had nothing else to go on I would think this web page
was about some Human eliminating global measure
monitoring network appliance, not internet page
monitoring services. As a result, most of this web page needs to be reworded in such a way that the key phrases that are important to this internet site
are placed with different words before and after each key phrase. Also the title
of the monitoring accomadation
needs to be removed a few times.
When you run into a problem like the one on this page the best thing to do is get out the thesaurus and alter the wording on the page until the keywords that you want to represent your page equal around 12%. Use the keyword density tool found on Google http://www.googlerankings.com/kdindex.php to determine the percentages. Oh and make sure that completely unsuitable key phrases like eliminates human are not too prominent in the keyword list.